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When it comes to toilet paper, nobody really cares as long as the job gets done. But what everyone cares about is HOW the job gets done.

Crumple? Or fold? Is there a right way to wipe?

Quilted Northern has reason to believe that it’s actually crumpling. You’ve been lied to.
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With a conspiracy unveiled, Quilted Northern took a stand, rebranding as the official TP of crumplers.
 

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And with their stance came an identity, and a cause.
 

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And to rectify the wrong Quilted Northern will arm insurgents in the Crumple Revolution
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The Right Way To Wipe.

Copy: Carter Halvorsen
Art/Design: Rachel Ankeney
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